Comprendre et élaborer une stratégie digitale Tour d'horizon internet et état des lieux de la communication digitale d'une entreprise ●Identifier les opportunités liées à la digitalisation ●Comprendre le marketing viral, le Buzz, le web 2.0 ●Rechercher les réseaux, forums, annuaires, sites concurrents correspondant au secteur d'activité ●Développer les liens commerciaux et partenariats ●Appréhender l'importance du référencement naturel et payant (SEO & SEM) ●Questions / réponses
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